Close vs HubSpot for real estate agents.
Free plan limits, published seat prices, calling and texting costs, dialers, trials, and who each fits. Built from each vendor's public pages; we have not hands-on tested these products. Checked Nov 9, 2026.
The short answer
Pick HubSpot if you want to start at $0 and stay there for a while. Its free CRM has no expiration date and needs no credit card (HubSpot free CRM page), and when we checked on Nov 2, 2026 it covered up to two users and 1,000 contacts. Paid Sales Hub Starter is listed at $20 per seat a month, with a limited-time new-customer discount shown (HubSpot Sales Hub page). Pick Close* if you work the phone hard and want calling, SMS and email in one inbox at a low seat price. Solo is $19 a month, or $9 a month billed annually, for 1 user and up to 10,000 leads; Growth adds a power dialer at $109, or $99 billed annually, per user (Close pricing). Neither is a real estate CRM out of the box, so plan to build your own pipeline stages and lead-source connections.
Side by side
| HubSpot | Close* | |
|---|---|---|
| Free option | Free CRM, no expiration, no card; up to 2 users and 1,000 contacts (checked Nov 2) | No free plan; free trial, no card, $5 calling and enrichment credits |
| First paid tier | Sales Hub Starter, $20 per seat / month list; new-customer discount shown | Solo $19 / month or $9 / month billed annually; 1 user, up to 10k leads, no workflows |
| Small team tier | Starter Core Seat $20 per seat / month (catalog) | Essentials $49 / month or $35 annually per user |
| Dialer | Call recording and transcription listed on Professional (from $100 per seat / month) | Power dialer on Growth ($109 / $99); predictive dialer on Scale ($149 / $139) |
| Calling and SMS cost | Not stated on the pages we checked | Usage passed through at cost; most outbound calls about $0.02 / minute; numbers from about $1 / month |
| Money-back or trial | 14-day free trial of sales tools listed | 30-day money-back guarantee |
| Real-estate features | General CRM; set up yourself | General sales CRM; set up yourself |
| Source | (HubSpot free CRM page), (HubSpot Sales Hub page), (HubSpot product and services catalog) | (Close pricing) |
What a solo agent actually pays
If you have fewer than 1,000 contacts and work alone or with one partner, HubSpot free costs $0 (HubSpot free CRM page). Close Solo billed annually is $9 a month, or $108 a year, before calling and SMS usage (Close pricing). If you make 300 outbound minutes a month at Close's "about $0.02 a minute," that is roughly $6 in calling, plus about $1 a month for a number (Close pricing). Those are Close's own round numbers, not a quote, so check your usage in the trial. Plug your own figures into the CRM cost calculator.
Calling and texting leads
Close lists built-in calling, email and SMS from Essentials up, a power dialer on Growth, and a predictive dialer on Scale (Close pricing). HubSpot's sales page lists call recording and transcription on Professional (HubSpot Sales Hub page). Before you text any lead from either tool, read texting leads, consent and 10DLC. Consent, opt-outs and carrier registration rules apply no matter which CRM you use.
Who each fits
- HubSpot free: New or part-time agents with a small database who want a real CRM at $0 and do not need a dialer yet.
- Close*: Agents who prospect by phone (expireds, FSBOs, past clients) and want calling and SMS built in, with a power dialer on Growth.
- Neither: If most leads come from Zillow, Realtor.com or your IDX site, a real estate CRM may fit better. Compare Follow Up Boss vs Close, or take the CRM picker.
FAQ
Is HubSpot really free for a real estate agent?
HubSpot says its free CRM has no expiration date and needs no credit card (HubSpot free CRM page). Our free CRM guide, checked Nov 2, 2026, found the free plan covers up to two users and 1,000 contacts. Close has no free plan; it has a free trial with no credit card and $5 of calling and enrichment credits (Close pricing).
Which is cheaper once I pay?
Close Solo is $19 a month, or $9 a month billed annually, for 1 user and up to 10,000 leads (Close pricing). HubSpot lists Sales Hub Starter at $20 per seat a month, with a limited-time discount for new customers shown on its sales page (HubSpot Sales Hub page). Close also bills calling and SMS by usage; it says most outbound calls are around $0.02 a minute and numbers start at about $1 a month (Close pricing).
Which has a power dialer?
Close lists a power dialer on Growth ($109 a month, or $99 billed annually, per user) and a predictive dialer on Scale (Close pricing). HubSpot lists call recording and transcription on Sales Hub Professional, which starts at $100 per seat a month (HubSpot Sales Hub page).
Is either one built for real estate?
No. Both are general sales CRMs. Neither markets portal or IDX lead routing the way Follow Up Boss does. You set up pipeline stages, property fields and lead-source connections yourself. See Follow Up Boss vs Close if portal leads are your main source.
Did AgentCRMVerdict test these CRMs?
No. This guide uses each vendor's public pricing and feature pages only. Close is an affiliate partner (links marked *); HubSpot links are plain, and we earn nothing from HubSpot. Confirm current prices on each vendor site before you move contacts.
Sources
- Close pricing, checked Nov 9, 2026
- HubSpot free CRM page, checked Nov 9, 2026
- HubSpot Sales Hub page, checked Nov 9, 2026
- HubSpot product and services catalog, checked Nov 9, 2026
- Our free CRM guide (HubSpot free limits), checked Nov 2, 2026
Comparing more options? See pricing compared, the CRM shortlist, or free CRMs for agents.
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