Free CRM for real estate agents.
What a $0 CRM actually gets you, and where the free plans stop. Built from each vendor's public pricing pages; we have not hands-on tested these products. Checked Nov 2, 2026.
The short answer
None of the real estate CRMs we checked has a free plan. If you need $0, a general CRM with a free plan is the way to start: HubSpot's free CRM covers up to two users and 1,000 contacts with no expiration date (HubSpot free CRM page), and Zoho CRM's free edition is listed as forever free for 3 users (Zoho CRM pricing). Bitrix24 also has a Free plan for 1 to 2 users with a basic CRM (Bitrix24 pricing). When you outgrow those, real estate CRMs such as Follow Up Boss and Wise Agent offer 14-day free trials before you pay (Follow Up Boss pricing, Wise Agent pricing), and Close* offers a free trial with no credit card, then starts at $9 a month billed annually for 1 user (Close pricing).
Free plans, side by side
| CRM | What is free | Main limits on free | Source |
|---|---|---|---|
| HubSpotGeneral CRM | Free CRM with no expiration date and no credit card. Lists contact, deal and task management, email tracking, email templates and scheduling, meeting scheduling, live chat, quotes and reporting dashboards. | Up to two users and 1,000 contacts. | HubSpot free CRM page |
| Zoho CRMGeneral CRM | Forever free for 3 users: contact management, follow-up reminders, workflow automation, tasks, meetings and calls, standard reports and mobile apps. | Up to 10 custom email templates; data export up to 10 times; 5,000 API calls a day. Email integration, mass email and built-in calling are listed on the paid Standard edition. | Zoho CRM pricing |
| Bitrix24General CRM | Free plan with a basic CRM (deals, contacts), tasks, shared calendars, chat and video calls. | 1 to 2 users and 5 GB storage. Email, WhatsApp and telephony integrations are listed on paid plans. | Bitrix24 pricing |
| Close*General CRM | No free plan. Free trial with no credit card, including $5 of calling and enrichment credits. | Solo is $19 a month or $9 a month billed annually, limited to 1 user and 10,000 leads; 30-day money-back guarantee. | Close pricing |
| Follow Up BossReal estate | No free plan. 14-day free trial, no contract. | Grow is $69 per user a month. | Follow Up Boss pricing |
| Wise AgentReal estate | No free plan. 14-day free trial. | $49 a month, or $499 a year. | Wise Agent pricing |
| LoftyReal estate | No free plan listed. | Agent, Team, Broker and Enterprise plans are all "Request Pricing". | Lofty pricing |
What a free CRM will not do for an agent
- No real estate setup. HubSpot, Zoho CRM and Bitrix24 are general business CRMs. You build your own pipeline stages (lead, showing, offer, under contract, closed) and fields for things like price range and pre-approval.
- Contact caps add up. HubSpot's free limit is 1,000 contacts (HubSpot free CRM page). Count your sphere, past clients and portal leads before you import.
- Texting and calling are usually paid. Zoho lists built-in calling on its paid Standard edition (Zoho CRM pricing), and Bitrix24 lists telephony integration on paid plans (Bitrix24 pricing). If you plan to text leads from a CRM, read our guide to texting leads, consent and 10DLC first.
- Exports can be limited. Zoho's free edition allows data export up to 10 times (Zoho CRM pricing). Export a full backup before you hit any cap, so you can move later.
When to stop using free
A free plan is a good place to get your contacts out of a spreadsheet. It is usually time to look at paid tools when you add a teammate beyond the free seat limit, pass the contact cap, or need texting and lead routing from portals. Use the CRM cost calculator to compare a paid plan's yearly cost with the commission from one extra closing, or answer five questions in the CRM picker.
FAQ
Is there a truly free CRM for real estate agents?
Yes, but not one built for real estate. On the pages we checked, HubSpot, Zoho CRM and Bitrix24 offer free plans with no end date (HubSpot free CRM page, Zoho CRM pricing, Bitrix24 pricing). The real estate CRMs we checked (Follow Up Boss, Wise Agent, Lofty) offer free trials or quotes, not free plans (Follow Up Boss pricing, Wise Agent pricing, Lofty pricing).
How many contacts does HubSpot's free CRM allow?
HubSpot says its free CRM covers up to two users and 1,000 contacts, with no expiration date and no credit card required (HubSpot free CRM page).
Which free CRM allows the most users?
Zoho CRM's free edition is listed as forever free for 3 users (Zoho CRM pricing). HubSpot lists up to two users (HubSpot free CRM page), and Bitrix24 lists its Free plan as 100% free for 1 to 2 users (Bitrix24 pricing).
Does Close have a free plan?
No. Close offers a free trial with no credit card required, which includes $5 of calling and enrichment credits. Its Solo plan is $19 a month, or $9 a month billed annually, for 1 user, with a 30-day money-back guarantee (Close pricing).
Did AgentCRMVerdict test these CRMs?
No. This guide uses each vendor's public pricing and feature pages only. Confirm current limits on the vendor site before you move your contacts.
Sources
- HubSpot free CRM page, checked Nov 2, 2026
- Zoho CRM pricing, checked Nov 2, 2026
- Bitrix24 pricing, checked Nov 2, 2026
- Close pricing, checked Nov 2, 2026
- Follow Up Boss pricing, checked Nov 2, 2026
- Wise Agent pricing, checked Nov 2, 2026
- Lofty pricing, checked Nov 2, 2026
Comparing paid options? See pricing compared or the CRM shortlist.
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