Follow Up Boss vs Close for real estate agents.

The short answer

Pick Follow Up Boss if you want a CRM built around real estate lead sources, IDX sites and team routing. Grow starts at $69 per user a month, with calling available as a $39 per user add-on, and plans positioned with no contracts or setup fees (Follow Up Boss pricing). Pick Close* if you want a lower-priced general sales CRM with calling and SMS in the product and a power dialer on higher plans. Solo is $19 a month or $9 a month billed annually for 1 user; Essentials is $49 / $35; Growth is $109 / $99 with a power dialer (Close pricing). Close is not marketed as a real-estate-only CRM, so you will configure pipelines and portal integrations yourself. HubSpot's free CRM (up to two users and 1,000 contacts) and Lofty (quote-only pricing) are useful context if you are still comparing categories (HubSpot free CRM page, Lofty pricing).

Side by side

Pricing in plain numbers

Follow Up Boss Grow is $69 per user a month. Pro is $499 a month for 10 users (extra users $49 each). Platform is $1,000 a month for 30 users (extra users $20 each). Calling can be added for $39 per user a month (Follow Up Boss pricing). Close Solo is $19 a month or $9 a month billed annually for 1 user. Essentials is $49 monthly or $35 annually. Growth is $109 monthly or $99 annually and lists a power dialer. Scale is $149 monthly or $139 annually and lists a predictive dialer, unlimited call recording retention and live call coaching (Close pricing). Close still charges for calling and SMS usage on top of the seat price. Run your seat count through the CRM cost calculator before you decide.

Real-estate fit

Follow Up Boss describes itself as a real estate CRM that connects 200+ lead sources and IDX websites, routes every lead, and lets teams call, text and email from one place (Follow Up Boss pricing). That is the main reason agents shortlist it when Zillow, Realtor.com or IDX site leads are the pipeline. Close markets itself as a CRM with email, calls, SMS and workflows in one inbox for sales teams generally (Close pricing). You can use Close for real estate, but you build the pipeline stages, property fields and portal integrations yourself. If you need a forever-free starting point instead of either paid product, see our free CRM for real estate agents guide (HubSpot, Zoho CRM, Bitrix24).

Dialer and texting

Follow Up Boss lists calling as a $39 per user add-on on Grow and describes call, text and email from one place (Follow Up Boss pricing). Close lists built-in forms, email, calling and SMS on Essentials and up, a power dialer on Growth, and a predictive dialer on Scale (Close pricing). Before you text leads from either tool, read texting leads, consent and 10DLC. Consent, quiet hours and carrier registration are separate from which CRM you pick.

Who each fits

• Follow Up Boss: Agents and teams whose leads arrive from portals and IDX sites and who want a CRM marketed for that workflow, and who can budget $69+ per user a month (plus calling if needed).
• Close*: Solo agents or small teams that want a lower seat price, built-in calling and SMS, and a power dialer on Growth, and who are willing to configure real-estate pipelines themselves.
• Still unsure: Answer five questions in the CRM picker, or compare every published tier in pricing compared.

FAQ

Is Follow Up Boss or Close cheaper for a solo agent?

On the pages we checked, Close Solo is $19 a month or $9 a month billed annually for 1 user (Close pricing). Follow Up Boss Grow is $69 per user a month, and calling can be added for $39 per user a month (Follow Up Boss pricing). Close still bills calling and SMS by usage. Confirm current prices and usage fees before you buy.

Which one is built for real estate?

Follow Up Boss markets itself as a real estate CRM that connects 200+ lead sources and IDX websites and routes leads for teams (Follow Up Boss pricing). Close is a general sales CRM with built-in email, calling and SMS; it is not marketed as a real-estate-only product (Close pricing).

Do both include a dialer and texting?

Follow Up Boss says teams can call, text and email from one place; calling can be added for $39 per user a month on Grow (Follow Up Boss pricing). Close lists built-in forms, email, calling and SMS on Essentials and up, a power dialer on Growth, and a predictive dialer on Scale (Close pricing). Usage fees still apply for calling and SMS on Close.

Is there a free trial?

Follow Up Boss lists a 14-day free trial with no contract and no setup fees on its pricing positioning (Follow Up Boss pricing). Close offers a free trial with no credit card required, including $5 of calling and enrichment credits, and a 30-day money-back guarantee on paid plans (Close pricing).

Did AgentCRMVerdict test these CRMs?

No. This guide uses each vendor's public pricing and feature pages only. Close is an affiliate partner (links marked *); Follow Up Boss links are plain. Confirm current prices on each vendor site before you move contacts.

Sources

• Follow Up Boss pricing, checked Nov 5, 2026
• Close pricing, checked Nov 5, 2026
• HubSpot free CRM page (context only), checked Nov 5, 2026
• Lofty pricing (context only), checked Nov 5, 2026

Comparing more options? See pricing compared, the CRM shortlist, or free CRMs for agents.