Original research, data checked October 24, 2026

The 2026 real estate CRM pricing study.

We read the official pricing page of 7 CRMs agents use and recorded every public number. Here is what the published prices show.

2 of 7publish no price (Lofty, BoldTrail)

$9lowest paid per-user price found (Close Solo, annual, 1 user)

Up to 53%less with annual billing (Close Solo, $19 to $9)

Findings

Price transparency is split. 5 of 7 publish prices. The two all-in-one real estate platforms in our set (Lofty, BoldTrail) require a sales conversation.
Annual billing matters. Close Solo drops from $19 to $9 a month, Follow Up Boss Grow from $69 to $58, Wise Agent from $49 to about $41.58 ($499/yr).
Teams change the math. Follow Up Boss Pro is $499 a month for 10 users, less than 10 Grow seats at $69 each ($690).
A free start exists. HubSpot lists free CRM tools; its paid prices did not load when we checked.

Lowest published real estate CRM price per user per month, 2026 — Embed this chart (free, please keep the credit link):

Monthly vs annual billing for entry CRM plans, 2026 — Embed this chart (free, please keep the credit link):

Published CRM list price for a 10-person real estate team, 2026 — Embed this chart (free, please keep the credit link):

Method

One reviewer visited each official pricing page on October 24, 2026 and recorded list prices in USD. We did not use sales quotes, discounts, promotions or usage fees (for example Close calling and SMS). Team totals are our arithmetic on published per-user prices. "Annual" means the monthly equivalent when billed yearly. Vendors change prices often; tell us about a change at hello@agentcrmverdict.com.

Sources

Close: https://www.close.com/pricing
HubSpot: https://www.hubspot.com/pricing/crm
Lofty: https://lofty.com/pricing
Follow Up Boss: https://www.followupboss.com/pricing
Wise Agent: https://wiseagent.com/pricing.asp
Pipedrive: https://www.pipedrive.com/en/pricing
BoldTrail: https://boldtrail.com/pricing/

License: free to cite and embed with a link back to this page. Close, HubSpot and Lofty links elsewhere on this site may be affiliate links (some pending); this study's numbers are not affected.

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