Real estate CRM pricing, compared.
All prices in US dollars from each vendor's official pricing page. Prices change and taxes may apply; confirm before you buy.
| Product | Published pricing | Source |
|---|---|---|
| Close*General CRM | Solo $19 monthly or $9 billed annually (1 user). Essentials $49/$35, Growth $109/$99, Scale $149/$139 per user per month. Calling and SMS billed by usage. | Official pricing* |
| HubSpot*General CRM | Free CRM tools available. Paid plan prices did not load when we checked; see the HubSpot pricing page. | Official pricing* |
| Lofty*Real estate | Real estate platform with CRM, IDX website and lead tools. Agent, Team, Broker and Enterprise plans are all "Request Pricing". | Official pricing* |
| Follow Up BossReal estate | Grow $69 per user ($58 annual). Pro $499 for 10 users (+$49 each added user). Platform $1,000 for 30 users (+$20 each added user). Annual: $58, $416, $833. | Official pricing |
| Wise AgentReal estate | Entry plan $49 per month or $499 per year. Higher plan $69 per month or $699 per year. | Official pricing |
| PipedriveGeneral CRM | Lite $14, Growth $39, Premium $59, Ultimate $79 per seat per month billed annually. Monthly billing costs more. | Official pricing |
| BoldTrailReal estate | Real estate platform for teams and brokerages (formerly kvCORE). Pricing not published; demo form only. | Official pricing |
What to notice
- Lofty and BoldTrail do not publish prices, so comparing them takes a sales call.
- Follow Up Boss Pro and Platform are priced per team, which changes the math for larger teams.
- Close, Follow Up Boss and Wise Agent all cost less with annual billing.
- HubSpot offers free CRM tools; paid tiers did not load when we checked.
Want the charts? See the 2026 pricing study. Not sure which fits? Try the CRM picker.
Planning to text leads from your CRM? Read texting real estate leads: consent, opt-outs and 10DLC.
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