Best CRM for real estate teams.

The short answer

For a team that works portal and website leads and wants lead routing built for real estate, Follow Up Boss is the one to price first. Grow is $69 per user a month (calling is $39 per user extra), and Pro is $499 a month for 10 users with unlimited calling and texting for all users (Follow Up Boss pricing). Once you have 5 agents who all need calling, Pro costs less than Grow. For a phone-first team on a tighter budget, Close* Essentials is $49 per user a month, or $35 billed annually, with built-in calling, email and SMS billed by usage, and Growth adds a power dialer at $109, or $99 annually, per user (Close pricing). For the lowest published price, Wise Agent lists $49 a month, or $499 a year, with up to 5 team members on a shared login (Wise Agent pricing). Lofty has a Team plan but publishes no prices (Lofty pricing).

Monthly cost by team size

List prices on monthly billing, then annual billing in brackets where the vendor shows it. Totals are our math on published prices, before tax and usage.

Sources: (Follow Up Boss pricing), (Close pricing), (Wise Agent pricing), (Lofty pricing). Checked Nov 12, 2026. Follow Up Boss shows prices plus tax where applicable. Wise Agent's base plan covers up to 5 team members on one shared login; separate logins are $20 a month each, so a team that wants a login per agent pays more than the shared-login figure above. Wise Agent's page does not say whether the base plan's own login counts toward that, so ask before you budget.

What each one is built for

• Follow Up Boss: Grow lists connecting any lead source and website, custom lead distribution, Smart Lists, Action Plans, and calling, texting and email from inside the CRM. Pro adds team inboxes, call reporting and personalized onboarding; Platform ($1,000 a month for 30 users, $833 billed yearly) adds teams within teams and priority support (Follow Up Boss pricing). Every plan lists a free trial, no contract and 7-day-a-week phone and email support (Follow Up Boss pricing).
• Close*: A general sales CRM, not a real estate CRM. It lists calling, email and SMS from Essentials, a power dialer on Growth, a predictive dialer on Scale ($149, or $139 annually, per user), built-in importers for HubSpot, Pipedrive and HighLevel, a 14-day free trial with no credit card and a 30-day money-back guarantee (Close pricing). Most outbound calls are about $0.02 a minute and numbers start at about $1 a month, by Close's own figures (Close pricing).
• Wise Agent: Flat-rate pricing with lead automation, contact management, transaction management, drip campaigns, a team calendar and 24/7 live support listed on every plan, plus a 14-day free trial and month-to-month billing (Wise Agent pricing). Texting is an add-on (WiseText, $11 a month for 1,000 credits plus a one-time $80 registration fee) (Wise Agent pricing).
• Lofty: An all-in-one platform with an IDX website and team and broker management listed on its plans; pricing depends on package, seats and lead-gen programs (Lofty pricing).

Questions to answer before you pick

• Does every agent need calling? If yes, compare Follow Up Boss Grow with calling against Pro at your head count, and Close Essentials or Growth plus usage.
• Where do your leads come from? Portals and an IDX site point toward Follow Up Boss or Lofty. Cold calling, sphere and past-client calls fit Close's dialer.
• Do agents need their own logins? Wise Agent's lowest price assumes a shared login. Per-agent logins with permissions cost extra (Wise Agent pricing).
• Who texts leads? Team texting needs consent records and 10DLC registration; Close notes that A2P 10DLC registration is required for SMS to US numbers (Close pricing). Read texting leads, consent and 10DLC first.

FAQ

When does Follow Up Boss Pro cost less than Grow?

Follow Up Boss Grow is $69 per user a month, plus $39 per user if you add calling; Pro is $499 a month for 10 users and includes unlimited calling and texting for all users (Follow Up Boss pricing). If every agent needs calling, 5 agents on Grow cost $540 a month and Pro costs $499. At 4 agents, Grow with calling is $432, still under Pro. Billed yearly, the same switch point holds: 5 agents on Grow with calling are $455 a month vs Pro at $416.

Can a team use Close Solo?

No. Close lists Solo as limited to 1 user and 10,000 leads, with no workflows. Teams start on Essentials at $49 per user a month, or $35 billed annually, which adds built-in forms, email, calling and SMS for a team. A power dialer starts on Growth at $109, or $99 annually, per user. Calling and SMS are billed by usage (Close pricing).

Is Wise Agent really one price for the whole team?

Wise Agent lists its CRM plan at $49 a month, or $499 a year, with up to 5 team members on a shared login. Extra team members are $20 a month per batch of 5, and separate logins with permissions are $20 a month per login (Wise Agent pricing). Teams of 15 or more agents can ask about Enterprise bulk pricing.

How much does Lofty cost for a team?

Lofty does not publish prices. Its pricing page lists Lofty Agent, Team, Broker and Enterprise plans with a Request Pricing button and says pricing varies by platform package, seat count, optional upgrades and lead-gen programs (Lofty pricing).

Did AgentCRMVerdict test these CRMs?

No. This guide uses each vendor's public pricing pages only, and the team totals are our arithmetic on those published prices, before tax and usage. Close is an affiliate partner (links marked *); Follow Up Boss, Wise Agent and Lofty links are plain, and we earn nothing from them. Confirm current prices on each vendor site.

Sources

• Follow Up Boss pricing, checked Nov 12, 2026
• Close pricing, checked Nov 12, 2026
• Wise Agent pricing, checked Nov 12, 2026
• Lofty pricing, checked Nov 12, 2026

Comparing more options? See pricing compared, Follow Up Boss vs Close, Close vs HubSpot, or run the CRM cost calculator.